Shopee partners with Meta to streamline traffic conversion channels, TikTok Shop announces 11.11 Mega Sale schedule in Southeast Asia, Lazada increases double 11 investments, plans to spend $25 million
Lazada Thailand Lowers Commission Rates on September 28, TikTok Shop Singapore's Live Streaming Sales Increase by 90% Year-on-Year, Lazada and Tmall Achieve System-Level Integration for Direct Access to the Southeast Asian Market
The windfall has reached TikTok Shop, where a large number of sellers are quietly undergoing a "brand transformation."
67% of Lazada Sellers Say AI Significantly Drives Growth — Lazada Emerges as Southeast Asia’s E-Commerce AI Leader. Shopee Malaysia Merges Preferred and Preferred+ Programs
As Malaysians prepare early for Ramadan 2025, with most consumers purchasing goods for the festival months in advance, live e-commerce has become the preferred way for consumers to find out about festive offers.
On February 25, Shopee made an announcement that from March 6, 2025, the Malaysian site Shopee Live Gold Class Tier (Shopee Video Gold Class Tier) will be updated to Shopee Live Gold Program (Shopee Video Gold Class Programme).
During the Spring Festival, the number of buyers of ShopeeLive Malaysia surged by 116%, highlighting that more and more Malaysian consumers have turned to live shopping.
Shopee remains at the forefront of the e-commerce market in Malaysia and is increasing its investment in live commerce to counter challenges from other platforms.
Live commerce is changing the landscape of the Southeast Asian e-commerce industry with its unique charm and powerful influence, becoming an important connection point between brands and consumers.
