1.TikTok Shop Cross-Border Spring Sale Dates Announced

In mid-March, TikTok Shop’s cross-border e-commerce division officially announced the dates for its Spring Sale. The promotion covers various Southeast Asian markets, including Malaysia. By upgrading platform-wide resources and offering guaranteed incentives, the platform aims to help Chinese cross-border sellers achieve their first sales surge of the year.

2.Shopee’s Ramadan Sale Breaks Live Streaming Records

In line with the trend of “content-driven shopping,” Shopee Malaysia launched its Ramadan promotional campaign. Data shows that Shopee Live sessions hosted by well-known creators generated massive traffic. Previously, during the platform’s festive season, live stream views exceeded 1 billion, with 132 billion items sold; this year is expected to set a new record.

3.TikTok Shop Launches Southeast Asia Cross-Border “4.4 Mega Sale,” Kicking Off a 16-Day Sales Sprint

TikTok Shop’s cross-border e-commerce division has officially announced the launch of the “4.4 Mega Sale” in the Southeast Asian market. The platform has prepared a 16-day growth sprint for cross-border sellers, offering product discount coupons, shipping subsidies, and prioritized traffic to live streams to help Chinese cross-border merchants capitalize on local spring and holiday consumption trends to achieve a sales surge.

4.TikTok Shop Implements “New Return Policies for Southeast Asian Cross-Border Sales”

To optimize the buyer experience, TikTok Shop has updated its after-sales policies for Southeast Asian cross-border sellers. Starting in early March, the platform will no longer support the “no local return warehouse” status. Cross-border sellers must select one of the three official return options provided in the backend (such as returning goods to a designated local warehouse or issuing a direct refund without requiring a return); failure to do so will affect normal business operations.