1. Shopee Partners with Meta to Streamline Traffic Conversion Channels

Recently, Shopee announced a collaboration with Meta to jointly launch a series of new marketing tools aimed at optimizing the shopping experience on Facebook. This partnership will help creators and small-to-medium-sized merchants in Southeast Asia and other regions expand their reach.
With this collaboration, consumers who discover products they like on Facebook will be able to click directly to purchase on the Shopee platform, making the shopping experience even smoother.
The focus of this partnership is the launch of an affiliate marketing system and a new Facebook Live tool, including features such as collaborative ads.
In essence, these updates provide Facebook creators with additional monetization opportunities via product promotions, while also offering Shopee sellers broader access to social traffic, unlocking more conversion paths.
Additionally, Shopee and Meta have announced several new Facebook Live features to enhance the livestream shopping experience.
For example, Shopee sellers can now add “collaborative ads” during Facebook livestreams to direct viewers to their Shopee store for purchases.
This livestream shopping feature is currently being piloted in Thailand, Indonesia, Vietnam, and the Philippines, with plans to roll out to more markets. The affiliate program has already officially launched in Malaysia, Singapore, and Thailand.

2. TikTok Shop Announces 11.11 Mega Sale Schedule in Southeast Asia
TikTok Shop Southeast Asia has announced the schedule for the upcoming 11.11 mega sale event. Malaysia will have the longest campaign duration, running from November 1st to 11th for a total of 11 days. The Philippines, Singapore, and Vietnam will each have a 7-day event, while Thailand’s will last 5 days. Notably, Singapore will also have a 2-day pre-sale period.

In addition, TikTok Shop has released a 11.11 bestsellers list to help merchants discover product trends and find inspiration for product selection.

3. Lazada Increases Double 11 Investments, Plans to Spend $25 Million
Southeast Asian e-commerce platform Lazada recently announced that it will invest approximately $25 million in the 2025 “11.11 Global Brand Festival” to strengthen brand partnerships, creator collaborations, and AI-powered shopping tools. The Double 11 event will be held from November 1st to 14th across Southeast Asia.
During the event, Lazada will introduce more discounts, expand content-driven marketing mechanisms, and enhance its technical capabilities to attract consumers and unlock growth potential.