At ADSIR,“Warmth and Responsibility”is one of the core values of our company culture. In celebration of Mother's Day on May 11, ADSIR GROUP issued a notice to all divisions and business units, jointly organizing and planning themed activities titled “In the Name of Love: A Tribute to Mothers”to deepen humanistic care and help employees express their love for their mothers, which they may otherwise find difficult to articulate.

The event featured multiple segments, including the “Scratch and Say Love” activity, where employees drew cards with instructions such as “Call your mom on video and say I love you.” They then used phone or videocall to convey sincere messages like “You've worked so hard” or “I miss you.” In the “Cross-Time Photo Session” segment, old and new photos were displayed side by side, showcasing precious memories such as childhood moments of being carried on a mother's back and warm family reunions during the Spring Festival. Each photo connected the unique memories and love stories between “Mother and Me,” allowing all employees to deeply feel the enduring warmth of maternal love through these heartfelt expressions and shared moments.

In the future,ADSIR CLOUD will continue to host such activities, integrating corporate culture into daily life. This Mother's Day, ADSIR used love as a bridge and hearts as a connection, strengthening the emotional bond between employees and their mothers through heartwarming activities. This injected a humanistic warmth into the company's development and highlighted the charm of its “warmth and responsibility” corporate culture.